Digital Marketing
Introduction
Digital marketing is an umbrella term for all of your online marketing efforts. The demands for Digital Marketing skills are increasing day by day in Bangladesh also the Job Opportunities.
When you know how to attract customers through online channels, you'll be a valuable asset to any team.
Most popular Online Marketing Channels are Search Engine Optimization, Social Media Marketing, and Email Marketing.
The Head of the Company and The Online Marketer both should know the Digital Marketing process, If the Head knows the step by step process properly, then he can judge his employee easily. And also if the employee knows the process, he or she can do a better job for his company and can build a career in this sector.
The course covers core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Email Marketing, Content Marketing, Web Analytics, and Digital Marketing Strategy.
How This Training is Different from Other Relevant Training:
• Local Market Focused
This Training will help to Market Your Brand/Product/Services Locally and even you can start your career in Digital Marketing Sector.
• Practical Training
It's a Hands-on Training. You ill learn maximum components in the classroom by doing practically.
• Trainer
The full course will conduct by Mr. Moshiur Monty. Who has 8+ years of Experience in this Digital Marketing Platform (Foreign Market & Local Market) and also he is providing training in this field from last 5 years. He will teach you on the base of his experience.
How participants will benefit from the course:
• You will have a clear understanding of all online components
• You will learn new strategies to market your brand/product/service.
• You will learn SEO, Email Marketing, and Social Media Marketing
• You will have your own online marketing plan to move forward.
Methodology
Interactive Lecture, PowerPoint Presentation, Video Demo, Practice, Question and answer session.
Contents of Training
Marketing Research:
Online Research / Survey.
Audience Interest
SEO | SMM | Email Marketing
Marketing Plan:
The Right Platform.
Develop your Goal.
Develop your Daily, Weekly and Monthly Plan.
Search Engine Optimization (SEO):
How to do Keyword Research.
Domain Name Issues
Design of the website
Competitor Analysis
On Page Optimization (Pages to Pages Optimization: A-Z)
Off Page Optimization (A-Z)
Common SEO Mistakes
Content Marketing:
Understanding Content Marketing
Power of Storytelling (Content Idea)
Promote Your Content
Local SEO:
Business Listing and Google Map
Local Keyword Research
Local Content
Local Online Marketing Strategy
PPC / Google Adwords / SEM:
Ads Creation Process
Ads Management
Social Media Marketing:
Facebook Marketing
Facebook Security and Payment System
Facebook Audience Research
Facebook Newsfeed Algorithm
Facebook Business Page Creation and Management
Facebook Marketing
Facebook Advertisement
Facebook Ads
Facebook Ads Retargeting
Instagram Marketing
Instagram Business Account Management.
Instagram Marketing
Instagram Advertisement
YouTube Marketing
YouTube Channel Creation and Management
YouTube Video SEO
YouTube Video Promotion
YouTube Analytics
Twitter Marketing Strategy
Google Plus Marketing Strategy
Pinterest Marketing Strategy
Build Your Personal Brand on LinkedIn
Email Marketing:
Building an Email List
E-Mail Marketing Platforms
Email Campaign Process
Email Marketing Analytics
Mobile Marketing:
Data Collection
Offer Passing Process
Google Analytics:
Setup Google Analytics with your Website
Google Analytics Data Management
Influencer Marketing
Whatsapp Business Setup
Mobile Apps Marketing Strategy
Category Based Digital Marketing Analysis
