Sales and Marketing Management Master Class
Introduction
This program will cover on the practical aspects of real life corporate world in the area of Sales and Marketing. Till Graduation/Bachelors/BBA the courses are fully focus on theoretical contents. The Program is designed by selecting the key topics of MBA (Marketing) of global leading Institutions. This training is an opportunity for the Executives who want to get mastering the practical skills of Sales of Marketing in context of Bangladesh Market. The materials and tools will be linked with practical and real life examples of our country’s national large corporate houses and as well as the big multinational corporations. Training will also consist of Theoretical aspects of General Marketing and Management in FMCG/Consumer/Corporate Marketing/Personal Sales Industry of our Country.
After attending the training program, a trainee will be equipped with the Sales and Marketing techniques to achieve higher goal or objective for his/her company. Trainee will be independently able to the design Sales and Marketing campaign/program from Ground level to customer/consumer end.
Methodology
Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.
Contents of Training:
1st Session: Brand Marketing
1. Overview of the Program
2. Problem Definition and Objective Settings (Problem Definition to Material Objective Setting)
3. Brand Positioning in Right Segments. (Segmentation, Targeting, Value Positioning)
4. Quiz
5. Close with Home Assignment.
2nd Session: Applied Marketing
1. Assignment Discussion
2. Buyer Behavior: Customer and Consumer Insight Analysis
3. Effective Marketing Research: Key of Success.
4. Marketing Expectation Settings (Brand Tracking and Disposition Funnel)
5. Quiz
6. Close with Home Assignment
3rd Session: Integrated Marketing Communication
1. Assignment Discussion
2. Choosing Medium of Communication
3. Designing ATL and BTL activity considering Budget
4. Synchronization of Associated Departments to Implement Marketing Campaigns
5. International Marketing
6. Service Marketing
7. Quiz
8. Close with Mid Term Case Study
4th Session: Marketing and Communication
1. Case Study Presentation In Group
2. Art of Marketing and Communication
3. Closing
5th Session: Sales Excellence
1. Basic Distribution and Sales Setup in Perspective of Bangladesh (Demographic Demarcation)
2. Channel Management
3. Building up Daily Sales Route. (Practical Examples)
4. Driving Sales in the field through leading the Sales Team
5. Tools of Tracking Sales Performance
6. Quiz
7. Closing with Home Assignment
6th Session: Service Sales Excellence
1. Assignment Discussion
2. Setting Up and Management of Customer Service (Relationship) Department
3. Follow Up Regular Meeting with Sales Team
4. Linking Trade Marketing and BTL activities in Sales
5. Motivating Key Channel Partners: Retailers
6. Personal and Corporate Selling Excellence
8. Implementation Techniques: Razor Sharp
9. Agency Management
10. Financial Aspects
11. Budget Control
12. Marketing and Sales Campaign Design
13. Course Term Presentation
14. Strategic Overview of Sales and Marketing: Gaining Competitive Edge
15. Closing
